摘要
信息时代,网络已经深深改变了传统社会中人们的生活方式和工作方式,大大提高了人们获取和传递信息的能力。在如今的大学校园,网上购物已成为了当代大学生课余生活的一大热门。校园网的高速、快捷为校园购物网站的建设提供了得天独厚的条件。如何在拥有广大消费群体和消费潜力的校园市场,开辟出一片符合大学校园的电子商务市场,建立一个基于校园网的经济、实用、高效、稳定的校园购物网站,是当前亟待解决的问题。本文通过对校园网站营销进行探讨和研究,提出了相应的营销策略,以期能对校园购物网的发展起到一定的借鉴作用。
In the information age, network has deeply changed people’s life style and working way of traditional society, and greatly improved people’s ability of obtaining and transmitting information. In today’s university campus, online shopping has become a big hot topic of contemporary college students’after-school lives. The high speed and speediness of campus network provide a unique condition for the construction of campus shopping website. How to develop the e-commerce market that accords with university campus and build a economic, practical, efficient and stable campus shopping website based on campus network in the campus market with broad consumer groups and consumption potential is the current problem to be solved. Through the discussion and study of campus website marketing, this paper puts forward the related marketing strategies to provide references for the development of campus shopping net.
出处
《价值工程》
2015年第18期178-180,共3页
Value Engineering
关键词
校园网购
SWOT分析
营销策略
campus online shopping
SWOT analysis
marketing strategy
