摘要
废旧家电的非正规回收处理使我国承受着巨大的资源与环境压力,构建和选择高效率的回收渠道是实现我国废旧家电回收处理规范化、产业化的必经之路。"互联网+"战略下新媒体的涌现和发展必将搭起逆向物流产业与虚拟经济间的桥梁。首先,对"互联网+"这一新生态及其战略进行诠释,分析家电逆向供应链的特点;其次,分析"互联网+"战略下的互联网媒体对逆向物流营销模式的影响;最后,运用"互联网+"战略下新媒体的营销利器——网络营销理论和方法,针对消费者这一回收主体,为废旧家电回收处理商设计具有普适性的收集策略。
The irregular recycling of used household appliances brought China with significant pressure on resources and environment; building and choosing recycling channel with high efficiency is the evitable way for China to realize the standardization and industrialization of household appliances recycling. The emerging and development of new media in“internet plus”strategy will become the bridge between reverse logistic real industry and virtual economy. First, we should explain the new ecology and strategy of“internet plus”and analyze the characteristics of reverse household appliances supply chain;second, we should analyze the impact of internet media on reverse logistics pattern in the light of“internet plus”;and third, we should design the common recycling strategy for dealers of used household appliances recycling with the help of online market theory and method.
出处
《中国流通经济》
CSSCI
北大核心
2015年第6期30-35,共6页
China Business and Market
基金
国家社会科学基金项目"政府管制下废旧电器逆向物流系统回收渠道决策与差异化激励机制研究"(项目编号:13BGL106)
湖南省社会科学基金项目"政府补贴下废旧电子产品处理商回收渠道决策研究"(项目编号:14YBA172)的部分成果
关键词
互联网媒体
废旧家电
回收模式
网络营销
internet media
used household appliances
recycling pattern
online marketing
