摘要
《现代企业管理》是许多地方院校管理类专业和其他专业的基础课之一,但长期以来存在着教学方法枯燥、死板,不能很好地结合实际以及教学效果不佳等缺点。本文针对这些问题提出了实践教学法的观点并以其中一章——市场营销管理为例,就其教学环节的可操作性加以分析、论证,以期提高学生的实践能力,改善课程教学效果。
《modem enterprise administration》is elementary course of major management in many university,but in long time the teaching method is boring ,This article focused the current station of lacking practice and bad teaching effect ,put forward the practi- cal teaching point of view,meanwhile in marketing management for example analyzed its can operate, to enhance the practical abilities gave the improvement on teaching.
出处
《现代营销（下）》
2015年第2期16-18,共3页
Marketing Management Review
关键词
实践教学法
现代企业管理学
运用
simulation practice teaching
teaching methodology
modem enterprise administration
