摘要
分析保健食品广告刊播的乱象和原因,对保健食品广告监管效能提出对策建议。通过分析近年我国保健食品广告监测数据,了解保健食品违规广告的基本形式和状态。由于审批、监管与处罚权相分离、媒体把关不严以及行政执法不到位,违法广告乱象屡禁不止。需要建立健全的法规和规范部门职责,提高保健食品广告监管力度。
To analyze the current situation of functional food advertising, especially illegal advertising, and provide recommendations of targeted strategies. The functional food advertisement was analyzed through quantitative approach using supervision data of the past few years. The obstinate illegal advertising resulted in the following reasons： the separation of approval, supervision and punishment, lack of audit by the media, and poor administrative efficacy. The strategies includes perfecting the laws and regulation, specifying the responsibility of departments, reinforcing monitoring and supervision capability.
出处
《中国食品卫生杂志》
2015年第3期282-285,共4页
Chinese Journal of Food Hygiene
关键词
保健食品广告
违规
数据分析
基本状况
成因
对策
Functional food advertisement
irregularity
date analyzing
basic conditions
factors
recommendationof strategies
