摘要
介绍了日本大丸松坂屋百货的基本情况和经营理念，特别是针对去年开始实施的大丸松坂屋百货中期经营计划概要为中心，结合这一年的具体措施，分享了大丸松坂屋的商业模式转型之路和配合新商业模式的成长策略。
The author introduced the general factor and the operation concept of Daimaru Matsuzakaya Department Store. Focusing on the mid-term operation plan of Daimaru Matsuzakaya Department Store last year, the author shared the commercial transformation approaches and the countermeasures coordinated with the new commercial mode.
出处
《国际商业技术》
2015年第3期18-20,共3页
International Business & Technology
关键词
大丸松坂屋
技术革新
经营理念
规范经营
商业模式创新
全渠道
Daimaru Matsuzakaya Department Store, technicalinnovation, operation concept, standardized administration,commercial mode innovation
