摘要
通过对西部地区传媒资本运营现状分析,从"多渠道探索传媒产业资本运营、探索适合本土的资本营运途径,实行集团公司规模扩张倾力打造集团核心竞争力"三个方面对西部传媒产业资本运营进行探索;从"部分上市传媒企业的资本效率、盈利能力、成长性"三个视角,对中东部和西部传媒企业进行对比分析,探究西部传媒企业在当前传媒环境下的突破路径,提出西部地区传媒资本运营路径选择建议。
This essay pass through to the western area of media capital operation present situation analysis, From the ＂multi-channel searching of media industry capital operation; searching for the way to suit the local capital operation; implementation for the expansion about group company, make the effort to core-competitiveness of the group＂ this three aspects for searching the western media industry Capita/ operation; Obey to ＂The efficiency of capital,Profitability,Growth about a part of the listed media companies＂ this three perspective to comparative analysis about .the middle east and western media industry, research the breakthrough method of the western media industry in the current media environment, make recommendations on the western media Capital operation＇s way.
出处
《重庆社会科学》
CSSCI
2015年第5期87-93,共7页
Chongqing Social Sciences
基金
教育部人文社会科学研究项目"传媒资本运营与提升西部软实力对策研究"(批准号:10YJA860013)
关键词
西部传媒
传媒资本运营
新媒体建设
western media, media capital operation, construction of new media
