摘要
网络的普及与发展,使得高校形象的相关信息更多的借助网络传播出去,而近年来网络舆论对高校负面信息的传播更加迅速,对高校形象产生了一定的威胁。本文研究结合相关案例,阐述网络舆情中高校的形象危机,进而明确高校在网络舆情中有效维护形象的相关策略。
The development and popularization of network, make the image more spread out, with the help of network information and network public opinion in recent years, the spread of negative information more quickly in colleges and universities, the colleges and universities have been threatened by the image produced. In this paper combined with the related cases, the paper expounds the image of colleges and universities in network public opinion crisis, thus is clear about in the colleges and universities in the network public opinion effectively maintain the image of the strategy.
出处
《佳木斯职业学院学报》
2015年第2期148-148,共1页
Journal of Jiamusi Vocational Institute
关键词
网络舆情
高校
形象
the network public opinion
Colleges and universities
image
