摘要
针对目前移动互联浪潮下O2O营销模式的兴起和热议,以及当下国内三家顶尖互联网企业BAT(百度、阿里巴巴、腾讯)都同时选择通过GIS技术构建O2O入口的现状,在检索BAT持有的GIS专利基础上,分析各自专利的技术分布和申请策略,获得当前BAT在GIS专利技术上的竞争态势,得出各自在移动互联网上布局的发力点。
At present, O2O marketing pattern is rising up with the advent of mobile Internet. Three top Internet enterprises at home BAT （Baidu, Alibaba and Tencent） simultaneously establish O2O entry based on GIS （Geographic Information System） technology. By retrieving GIS patents held by BAT, the technical distribution and application strategy of the patents were analyzed to obtain the competitive status of BAT in GIS patent technology and derive BAT’s advantages on the mobile Internet layout.
出处
《移动通信》
2015年第9期58-64,共7页
Mobile Communications
关键词
移动互联
O2O
地理信息系统
专利
mobile Internet
O2O
geographic information system
patent
