摘要
随着"国民休闲旅游计划"及"带薪假期"的逐步深入与推动,乡村旅游越来越受到广大旅游爱好者的喜爱,乡村旅游在提供旅游服务的同时,也带动了城乡经济的发展。广州凭借优越的地理位置、良好的乡村生态环境以及国际知名度逐渐受到国内外游客的关注。文章利用IPA矩阵方法以广州为例对乡村旅游目的地形象问题进行分析与评价,并从政府、行业、企业、院校等方面总结广州乡村旅游目的地形象建设过程的经验及不足之处,以促进乡村旅游业的发展。
Rural tourism is becoming increasingly popular with the development of “National Plan for Pleasure Tourism” and “Paid Vacation”, which in turn prompts the economic growth in both urban and rural areas . Guangzhou ,with its favorable situation , agreeable ecological conditions in the country and fame around the world,is drawing the attention of tourists from both home and abroad .Taking Guangzhou as an example and employing IPA ,this paper explores the issues concerning the images of rural tourist destinations from the per -spectives of the government,industry,businesses and educational institutions in the hope to provide reference for rural tourism growth .
出处
《四川旅游学院学报》
2015年第3期52-56,共5页
Journal of Sichuan Tourism University
基金
广东轻工职业技术学院社科项目"低碳视角下的广州市会展旅游业信息化发展路径研究"的阶段性成果
项目编号:SK201317
