摘要
在现代商业中,电子商务占据着重要的地位,且其发挥的作用也日益重要。而电子商务发展的现状并不乐观,其存在的数据量庞大问题严重阻碍了它的生存和发展。数据挖掘技术能够很好地解决这一问题。因此,对电子商务中数据挖掘技术的应用进行研究,有着重要的意义。本文对数字挖掘技术做一个概述,并以B2C电子商务为例来具体分析数据挖掘在电子商务中的应用技术。
E-commerce plays an increasingly important role in modern business. However, the enormous statistics which are not easy to handle now become the main obstacle for the further development of e-commerce. Data mining （DM） can solve this problem. It is of great significance to make research of the application of this technology. This paper firstly gives a general introduction of DM and then makes detailed analysis of the application of it in B2C e-commerce.
出处
《天津商务职业学院学报》
2015年第2期85-87,共3页
Journal of Tianjin College of Commerce
