摘要
在媒介融合的大背景下,宁波传媒事业的发展也面临着转型升级、增量提质的现实困境。传统媒体影响力逐渐减弱、报纸同质化竞争日益加剧、新媒体规模尚需进一步扩大等问题严重阻碍了的宁波传媒事业快速发展。加快媒介融合进程,实现全媒体传播;提升新闻传播质量,扩大媒体影响力;建立灵活的影视创作机制,提高城市文化软实力,是宁波传媒事业发展的必然选择。
In the context of media convergence,the development of Ningbo media industry also faces such problems as transformation, upgrading, increment and quality improvement. Such problems as the diminishing influence of the traditional media, the homogenization competition of newspaper and the further extending of new media have greatly hindered the rapid development of the Media industry of Ningbo. Therefore, the only choice for the development of Ningbo＇s media industry lies in accelerating the integration of process of all-media dissemination, improving the quality of the news＇ transmission to enforce its influence, building flexible video creation mechanisms and improveing the city＇s cultural soft power.
出处
《宁波大学学报（人文科学版）》
2015年第3期113-117,共5页
Journal of Ningbo University：Liberal Arts Edition
基金
宁波市与中国社会科学院共建研究中心课题(NZKT201202)
关键词
宁波传媒
发展特点
媒介融合
media in Ningbo
characteristics of development
media fusion
