摘要
新媒体盛行的时代下,全球的地域文化出现了相似化的趋势,但我们也应重视挖掘有地域特色的文化价值和意义。在徐州地域文化和视觉元素研究的过程中运用了调查法、对比法、文献研究法等方法。对当地有代表性的地域元素运用创意摄影、图形解构、软件支持和系列化的方法进行了一系列尝试,力求传达出简洁有力的视觉感受。本文着力于把视觉元素有效地应用于地域文化的宣传和开发,从而增强视觉效果,诠释设计宗旨和理念,让人们从更生动直观的角度去认知和传承地域文化以及相关设计。
With the prevalence of new media era, the regional culture is becoming similar in the whole world, but we also should pay attention to excavating cultural value and significance of regional features. Some methods, including survey method, comparative method, literature research method, are used in the research on regional culture and visual elements of Xuzhou. Regional elements of the local characteristics are tried with creative photography, graphics, deconstruction and software support to convey the concise and powerful visual perception. T his paper aims to apply the visual elements into the pro m otion and development of regional culture, so as to enhance visual effect and interpret the design aim and idea, and makes people perceive and inherit regional culture and related design with a more vivid and intuitive perspective.
出处
《设计》
2015年第5期41-42,共2页
Design
关键词
视觉设计
地域文化
图形创意
传播
The visual design
Regional culture
The graphic design
Transmission
