摘要
目前的“网络营销”实践教学忽视了网络营销应用能力的培养,势必影响学生的就业与创业。在“网络营销”实践教学改革中,我们要着重加强学生网络营销应用能力的培养。应当在教学实践中尝试以创业项目为载体,努力培养学生的网络营销应用能力,提高学生创业机会识别能力、创业能力以及团队合作能力,以取得较好的收效。
The Internet Marketing practical teaching is neglecting to train network marketing application ability now. That will affect the students＇ employment and entrepreneurship. In the teaching reform, we should focus on students online marketing application capabilities. The writer tries to make entrepreneurship project as a carrier in teaching practice to train students online marketing application abilities and improve students＇ abilities of identifying entrepreneurial opportunities, entrepreneurial abilities, and teamwork abilities to achieve good resuits from that project.
出处
《广东培正学院学报》
2015年第1期94-97,共4页
Journal of Guangdong Peizheng College
关键词
创业项目
网络营销
实践教学
entrepreneurship project
internet marketing
practical teaching
