摘要
在经济繁荣发展的今天,人们对产品包装的需求已经不仅仅是功能上所完成的,用户与包装互动过程中综合感受才是重点。文章通过案例分析和研究,对现代产品包装设计中本能层次、行为层次、反思层次的体验设计进行分析。基于用户体验的产品包装设计,将使产品包装更为合理、人性化、获得更加愉悦的心情和美好回忆,同时促进销售且提升品牌文化及其附加价值。
With the prosperity development of economy today, the people＇s need of product packaging is not limited to the function, and the interaction between user and packaging is the keynote. Through case analysis and research, this paper analyzed the visceral level, behavioral level, reflective level experience design of modern product package. Product packaging design based on user experience will make product packaging more reasonable and humanized, and obtain more pleasant mood and good memories, at the same time, promote sales, improve brand culture and added value.
关键词
用户体验
产品包装设计
品牌文化
user experience
product packaging design
brand culture
