摘要
旅游目的地形象是旅游目的地竞争力的集中体现,良好的旅游目的地形象对于提高旅游目的地形象识别和游客感知度、提高旅游目的地竞争力、扩大影响力有着积极意义。立足于建设国际旅游岛、打造区域旅游经济圈的大背景,本文基于遮蔽理论且结合对海口、三亚旅游发展现状分析,试图提出两地旅游形象差异化发展实现途径,为两地旅游协同发展提供参考。
The tourism destination image is the concentrated reflection of competitiveness of tourism destination. A good tourism destination image has positive significance to improve image recognition,tourists perception,and its competitiveness,as well as strengthen its influence. Based on defining the related content of image screening theory and analyzing its development tendency under the background of constructing Hainan as an international traveling island and regional tourism economic circle,this paper puts forward the differentiation strategy of Haikou and Sanya to provide reference for cooperative development according to the current situation of tourism development in two places.
出处
《商业研究》
CSSCI
北大核心
2015年第4期183-186,共4页
Commercial Research
基金
海南省自然科学基金项目
项目编号:714274
关键词
形象遮蔽
目的地
作用机制
差异化
image screening
tourism destination
mechanism of action
differentiation
