摘要
不同产品创新类型下创新过程中的跨部门整合如何对新产品开发绩效发挥正向影响,对产品创新类型与创新过程整合模式间的匹配具有决定意义.在对产品创新类型划分的基础上,运用结构方程模型对533份有效问卷进行实证研究,重点考察了创新过程的3类典型整合模式在不同产品创新类型下对创新绩效的作用.研究结果显示:市场部与制造部整合不利于技术型创新产品的开发绩效;研发部与制造部整合不利于市场型创新产品的开发绩效;3类跨部门整合模式全部有利于联合型创新产品的开发绩效;研发部与市场部整合对于3种创新类型产品的开发绩效均有积极的间接作用,且这种间接效应在技术型创新中尤为突出.研究对于企业依据产品创新类型选择创新过程整合对象与模式具有参考价值.
The matching of product innovation types and process integration patterns depends on how cross-functional integration exerts positive influence on new product performance （NPP）. It used the structural equation model to ana- lyze 533 valid questionnaires for empirieal research on the basis of the classification of the produet innovation types. It focused on three kinds of typical cross-functional integration patterns＇ role in different types of NPP. The results show that in technical-oriented innovation, the integration between Marketing ＆ Manufacturing is not conducive to enterprises＇ NPP; In the market-oriented innovation, integration between R＆D ＆ Manufacturing is not conducive to enterprise＇s NPP; All three kinds of cross-functional integration are conducive to the development of joint innovative products performanee; In addition, the integration between R＆D and Marketing has a positive indirect effeet for NPP of the three types of innovation, and the mediating effect is particularly prominent in the technical innovation. Researeh has reference value for enterprises to select the innovation process integration＇s objects and patterns based on the new product innovation types.
出处
《研究与发展管理》
CSSCI
北大核心
2015年第2期101-112,共12页
R&D Management
基金
国家自然科学基金资助项目"核心企业成长与创新网络扩张共生演变:基于知识演变视角"(71172200)
国家社会科学基金资助项目"国有企业科技人员股权激励机制研究"(13XGL004)
陕西省教育厅科学研究计划"风险分离
过程控制与创新绩效:激励与监督双视角下的分析"(11JK0165)
关键词
产品创新类型
跨部门整合
新产品开发绩效
间接效应
product innovation type
cross-functional integration
new product development performance
indirect effect
