摘要
基于预付费会员制的实际情况,采用Bahncard模型的基本原理,在消费者对未来需求不确定的前提下,应用优化领域的占线理论与竞争分析方法建立了消费者决策模型,解释风险成本和退出或变更会员身份等因素对消费者决策的影响.通过消费者的均衡策略选择,给出了商家通过声誉等活动的自我实施或借助第三方的准入制门槛等活动的条件分析,对促进预付费会员市场的健康发展具有借鉴意义.
For the pre-paid membership problem, this paper uses the basic principles of Bahncard model to analysis the consumers＇ behavior under the incomplete information cases. We establish a consumer decision-making model to explain the affect caused by the costs of risks and leaving or the change of membership and other factors on consumers＇ decision making by competitive analysis theory. This paper gives the condition analysis of merchants＇ self-implementation through activities such as reputation or the admittance threshold of the third-party. It is hoped that there are some significances for the healthy development of the prepaid membership market by means of the equilibrium strategies of consumers＇ choice.
出处
《数学的实践与认识》
北大核心
2015年第7期48-53,共6页
Mathematics in Practice and Theory
基金
国家自然科学基金(71471105
71371111)
国家软科学(2014GXS4D122)
教育部人文社科项目(14YJA630007)
关键词
占线理论
竞争分析
预付费会员
online algorithms
competitive analysis
prepaid membership
