摘要
在对农产品价格与营销渠道研究进行综述的基础上,分析了影响云南省农产品价格变动的营销渠道因素,并对云南省农产品价格在营销渠道中的逐级变动机制进行了实证研究。结果表明:农产品价格是逐级变动提高的,并且在零售环节大幅上涨;农户在营销渠道结构中处于弱势地位,而中间商处于强势地位,有能力操控农产品价格。最后提出了完善云南省农产品营销渠道的对策建议。
Based on the review of the agricultural product price and marketing channel, this paper analyzes the marketing channel factors on price variation in Yunnan Province, takes empirical study on step by step change mechanism in the marketing channel. The results reveal that the step by step change in agricultural products price is increasing, and increases drastically in retail section; the farmers is under disadvantage condition in the marketing channel, and the reseller is under the advantage position, and has great power to control the price. This paper finally puts forward the countermeasures to improve the marketing channel.
出处
《价格月刊》
北大核心
2015年第4期59-62,共4页
基金
2013年度云南省哲学社会科学规划项目"云南省农产品价格变动与营销渠道管理机制研究"(编号:QN2013061
项目主持人:胡飞)的研究成果之一
关键词
农产品价格变动
营销渠道
管理机制
price variation of agricultural product marketing channel management mechanism
