摘要
传媒产业与数字技术的融合创新对视频制作的发展起到根本性作用,在推动视频互动性升级转型方面体现得尤其明显.同时,接收的多屏化、移动化、碎片化等传播生态特性倒逼传统视频必须从播出平台、制作方式、传播介质等方面进行变革.数字技术对传统视频互动性的影响主要表现在提升受众对节目的参与度,形成受众参与节目生产的态势;数字媒体受众的沉浸式体验,在虚拟与现实之间建构传播优势以及交互式视频的兴起.实现视频产业全面数字化转型需要充分尊重受众主体地位,回归受众本位,而不仅仅是简单的技术升级,更需要攻克数字媒体中具有共通性的关键技术,从而有效适应新的传播环境.
The fusion of media industry and digital technology is vital for the development of video production,especially in the field of promoting the interactivity of traditional video. The video receivers become more and more mobile, random and multiscreens, which forces the traditional video to change from broadcast platform, production method and communication media. The influence of digital technology for interactivity mainly exists in giving incentive to audiences to take part in program, the immersion experience between the real world and virtual reality and the popular interactive video. To achieve the aim of upgrading the technology of digital video, it is necessary to respect the audiences and focus on the important common technology to be adapted to the new communication environment.
出处
《西南民族大学学报（自然科学版）》
CAS
2015年第2期201-204,共4页
Journal of Southwest Minzu University(Natural Science Edition)
基金
西南民族大学中央高校基本科研业务费专项资金青年教师基金项目(13SQN22)
关键词
数字技术
互动性
沉浸式
交互式
digital technology
mutual communication
immersion experience
