摘要
从巴里坤旅游发展的区位、资源、文化、历史以及竞争等几个方面进行多维思考可以发现,巴里坤县是新疆国际旅游目的地环节中独特的一环,有条件成为新疆旅游最具个性的篇章。通过对巴里坤旅游形象的综合评价,探讨了其旅游形象的现状与不足。在此基础上,提出了巴里坤旅游形象的新定位,并塑造"天山草原,心灵牧场"这一全新的巴里坤旅游品牌。
Initiating from Barkol tourism development location, resources, culture, history and other aspects of competition by multi-dimensional thinking, Barkol County is a unique ring of Xinjiang international tourism destination. Barkol has the advantages to become the most wonderful tourism country in Xinjiang Province. By comprehensive evaluation of the Barkol tourism image, the author discusses the present situation and shortage of that.Then, on the basis of above all, the essay gives the new position of Barkol tourism image. In the end, the essay proposes the new brand of Barkol tourim-＂grassland of the Tian mountain, the heart pastures＂.
出处
《咸阳师范学院学报》
2015年第2期90-94,共5页
Journal of Xianyang Normal University
基金
西安市社科基金项目(14T08
14L11)
西安航空学院科研项目(14XP12)
关键词
巴里坤县
旅游形象
评价
旅游品牌
形象策划
Barkol County
tourism image
evaluation
tourism brand
image designing
