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A Consumer Choice Theory Incorporating Behavioral and Spiritual Wisdom

A Consumer Choice Theory Incorporating Behavioral and Spiritual Wisdom
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摘要 A consumer makes choices by following a certain paradigm, a system for organizing his thinking based on norms that are determined by certain norm-setters or role models. Widespread societal ills such as depression and suicide seem to correlate with certain types of consumer behavior. However, current consumer choice theories don't appear to be effective in evaluating epidemiology research. This study compares existing consumer choice paradigms and introduces the linguistic paradigm as a framework for studying the organization of human thinking. The linguistic paradigm is based on the nature of human language and on spiritual wisdom. The paradigm is implemented to generate models (process templates) for the analysis of selected consumer choice issues. The potential effectiveness of these models in analyzing consumer behavior is discussed.
出处 《Chinese Business Review》 2014年第10期624-641,共18页 中国经济评论(英文版)
关键词 consumer choices norms norm-setters role models semantics systems of thinking 消费者行为 选择理论 消费行为 智慧 精神 人类语言 组织框架 生成模型
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