摘要
近年来互联网领域飞速发展,以Web2.0乃至Web3.0为代表的网络技术对远程教育办学模式产生了显著的影响,为远程教育机构带来机遇的同时,也带来许多新的挑战。远程教育是否还具备相对于传统教育的成本—效益优势值得商榷。传统的远程教育的突出特征是核心价值都是内容,课程内容的提供者皆为有资质的权威机构,教育价值重在传承和解惑,因此引致的远程教育成本—效益实现路径就是规模经济。而在互联网时代,由于长尾经济的可能性,可以突破原有远程教育办学模式的束缚,远程教育可以从产品单一且规模迅速扩张的第一阶段,走向产品多元化且规模稳步增长的第二阶段,最终走向用户需求多元化引致机构平台开放的阶段。此时,远程教育成本—效益的实现路径不再是规模经济,而是以范围经济和长尾经济为核心。由于细分市场的多元化并不能保证远程教育实现预期的成本效益,因此,突破原有横向产品,如课程、专业的多元化,将原本不关注的小众需求汇聚成巨大效益,实现相应的长尾经济是互联网时代远程教育发展的重中之重。
Within the particular background and technical conditions,traditional distance education has achieved the economy of scale.Then it turned to achieving the economy of scope by diversified output for winning the improvement of cost-efficiency.In recent years,the development of the Internet has advanced in a great speed.Then,new technologies represented by the Web 2.0even Web 3.0have made great influence on distance education running model.In this condition,distance education institutions have not only brought about opportunities,but also new challenges.It is therefore an issue whether the advantages of cost-efficiency still exist for distance education.This paper analyzes the economy of scale in traditional distance education and the new running model based on Internet to discuss the possible realization paths of cost-efficiency in the new era,so as to provide some suggestions for distance education development for the future.
出处
《北京师范大学学报（社会科学版）》
CSSCI
北大核心
2015年第2期107-117,共11页
Journal of Beijing Normal University(Social Sciences)
关键词
远程教育
成本效益
实现路径
长尾经济
disatnce education
cost-efficiency
realization path
long tail economy
