摘要
随着互联网金融的破冰,金融行业认识到互联网的聚众效应,随着大数据时代的来临,保险行业又该做些什么呢?大数据影响着保险行业的营销、管理、研发工,保险行业在大数据时代的影响下,采取了各种路径来尝试通过大数据及相关技术来促进业务发展,最终实现保险服务社会的目标。文中列举出保险行业中部分经营主体对广告营销、产品开发、承保定价、保险理赔、客户服务的创新,对于保险行业正确对待大数据有一定的借鉴作用。
With the icebreaking of the Internet finance,the financial industry comes to recognize the magneticeffect of the Internet. With the coming of the big data era,what should the insurance industry do？ Big data affects the marketing,management,research and development of the insurance industry. The insurance industry has tried various paths to promote business development through the data and relevant technology to serve the society. This article lists some insurance companies＇ innovation practice in advertising and marketing,product development,pricing,underwriting and claiming settlement,customer service,which will provide some references for the insurance industry to deal with big data correctly.
出处
《保险职业学院学报》
2015年第1期43-46,共4页
Journal of Insurance Professional College
