摘要
我国城镇居民收入分配的变化,主要表现为差距拉大,严重我国社会整体消费需求量的增长,因此,我国企业应积极实施企业内部营销,不断提高职工收入水平,提高其消费能力;实施利基市场营销策略,寻找、刺激消费需求增长;推进政治营销,加强与政府合作,从而获得更多商机,从而不断提高我国整体消费水平,推动经济增长。
The changes in the income distribution of urban residents in China mainly perform as the gap and serious our society overall consumer demand growth. So,Chinese enterprises should actively implement the internal marketing,and continuously improve the income level of workers,improve the consumption ability,implement marketing strategy,niche market,seek to stimulate consumer demand growth,promote political marketing,strengthen the cooperation with the government,and gain more business opportunities,so as to improve the overall level of consumption of our country and to promote economic growth.
基金
2014年安徽省质量工程教学研究项目"基于岗位适应性的高职市场营销专业实践教学体系构建路径研究"(项目编号:2014jyxm484)
关键词
城镇居民
收入分配变化
消费需求
营销策略
urban residents
changes in income distribution
consumption demand
marketing strategy
