摘要
【目的】构建基于信息生态视角的行业网站搜索引擎优化指标,以指导行业网站建设和提升网站核心竞争力。【方法】从信息生态视角出发,构建"生态–搜索引擎优化"指标体系,利用层次分析法对国内外10个具有代表性的云存储网站进行实证分析。【结果】实证结果表明软硬件技术的成熟为行业网站发展创造了良好的产业环境,国外行业网站搜索引擎优化较国内网站更为重视生态性建设。【局限】仅选择云存储网站进行样本分析,所选择的有代表性的行业网站数量相对较少。【结论】在理论层面为行业网站建设提供新的研究视角,在实践应用层面能指导行业网站进行搜索引擎优化效果评价。
[Objective] This paper aims at constructing the search engine optimization indices to guide the better construction of industry websites and enhance the core competitiveness. [Methods] Construct the ＇E^o - Search Engine Optimization＇ indices system from the perspective of information ecology and use the AHP to make an empirical analysis of 10 representative cloud storage sites at home and abroad. [Results] The empirical results show that technology maturity of hardware and sottware create favorable industry environment for the development of industry websites. The eco-construction of overseas search engine optimization is paid more attention than that of the domestic search engine optimization. [Limitations] Only chose cloud storage sites as the samples. The number of representative industry website is relatively few. [Conclusions] At the theoretical level this paper provids a new research perspective for the construction of industry website. At the practical application level it is also able to guide the industry sites to evaluate the efficiency of the optimization about search engine.
出处
《现代图书情报技术》
CSSCI
2015年第3期75-83,共9页
New Technology of Library and Information Service
基金
国家自然科学基金青年基金项目"信息生态视角下中国低碳产业技术链的形成机理及发展路径研究"(项目编号:71203074)
教育部哲学社会科学研究重大课题攻关项目"协同创新的理论
机制与政策研究"(项目编号:12JZD042)
吉林大学高峰学科(群)建设项目的研究成果之一
关键词
行业网站
搜索引擎优化
信息生态
云存储
Industry Website
Search engine optimization
Information ecology
Cloud storage
