摘要
不同的文化环境催生了人们不同的消费模式。要正视文化差异存在的客观性与平等性、优越性,制订相关对策,如本土化策略和全球化策略相结合,创建品牌文化等措施来展开营销、占领市场。
Cultural differences lead to different consuming characteristics. We need to respect the objectivity and equality of cultural difference. The paper proposes to establish localization and globalization strategies to build brand culture and occupy the market.
出处
《苏州教育学院学报》
2014年第6期80-83,共4页
Journal of Suzhou College of Education
关键词
国际市场
营销策略
文化差异
文化适应
international market
marketing strategies
cultural differences
cultural adaption
