摘要
北京申办冬奥会,对于改变承办城市面貌、促进区域经济发展、推动冰雪运动普及、展示国家综合实力,具有一定的积极效应。运用SWOT分析法,详细分析北京申办冬奥会的优势和机会、劣势与威胁,并在此基础上提出北京申办冬奥会的策略。
There will be indeed a positive effect to change the host cities, promote regional economic development, devdope ice and snow sports, and show the comprehensive national strength with Beijing application for the Winter Olympic. Using the analysis, We analyse Beijing＇s advantages, disadvantages and threats that bid Winter Olympic, then puts forward the SWOT strategy of Beijing＇s bidding Winter Olympic.
出处
《军事体育学报》
2015年第1期104-108,共5页
Journal of Military Physical Education and Sports
关键词
北京
冬奥会
积极效应
SWOT分析
Beijing
Winter Olympics
positive effect
SWOT analysis
