摘要
对中国电信的乐享3G上网版套餐,利用聚类分析法对其10种套餐重新分类,以适应消费者心理及需求。同时利用层次分析法将中国电信和移动运营商针对某一消费群体制定的套餐进行对比分析,找出其不足并给出合理性建议。
In this paper, selected the China Telecom enjoy 3G Internet edition package, using cluster analysis to classify the 10 kinds of package to adapt the consumer psychology and demand. At the same time, using the AHP to analyze China Telecom and Mobile operators for a consumer groups formulated packages, and find out the deficiencies and give the reasonable suggestions.
出处
《价值工程》
2015年第11期52-54,共3页
Value Engineering
