摘要
近年来，江西影视旅游产业发展呈上升势头，已处于影视旅游产业的发展期。如何实现高速、高质的跨越式发展，在同业中取得竞争优势和领先地位，已成为江西影视旅游产业发展的核心问题。本文对江西影视旅游产业发展的特征进行了分类研究，发现了影视旅游基地、影视拍摄地和影视旅游衍生产品等领域的诸多问题。在探究其表征和内涵的基础上，结合江西影视旅游的发展优势，从技术创新着手，探讨了江西影视旅游产业体制、文化、市场需求等方面的可行性运作策略。
Throughout resent years, the development of Jiangxi film - induced tourism industry showed an increasing trend and entered its growth period. However, the slow developing speed leads to an alarming future trend. How to change the current statement to impel the film- induced tourism industry to reach its mature period now becomes the core problem. In this paper, through the comprehensive study of Jiangxi film- induced tourism industry＇ s different developing types, the problems presented by the film- induced tourism bases, shooting sites and derivative products will be found. In addition, combing the advantages for development of the film - induced tourism industry, setting about the technological innovation, the paper discusses the feasibility operational countermeasures of Jiangxi film - induced tourism industry in the aspects of system, culture and market demands.
出处
《企业经济》
北大核心
2015年第3期115-118,共4页
Enterprise Economy
基金
江西省2013年度研究生创新专项资金项目“江西影视旅游发展研究”(批准号批准号:YC2013-S145)
江西省2014年度研究生创新专项资金项目“江西影视基地产业化发展研究”(批准号批准号:YC2014-S234)
教育部人文社会科学规划项目“技术发展的历史分期及分期依据研究”(批准号批准号:11YJA720026)
江西省社科规划自筹项目“技术发展的分期研究”(批准号批准号:10ZX15)
关键词
江西
影视旅游
定位
技术创新
Jiangxi
film - induced tourism
fixed position
technological innovationJiangxi
film - induced tourism
fixed position
technological innovation
operational countermeasure
