3Park K W, Park J Y. Shopping Value, Shopping Goal and Worn-Focused on Electronic goods Buyers [J].Journal of Global Academy of Marketing Science, 2009, 19(2) : 68-79. 被引量：1
4Daryanto A, Ruyter K, Wetzels M, et al. Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting[J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2010, 38 (5): 604-616. 被引量：1
5Lai F J, Griffin M and Babin B J. How quality, value, image, and satisfaction create loyalty at a Chinese telecorn [J].Journal of Business Research, 2009, 62 (10) : 980-986. 被引量：1
6Wang C Y. Service quality, perceived value, corporate image, and customer loyalty in the context of varying levels of switching costs [J]. Psychology and Marketing, 2010, 27(3): 252-262. 被引量：1
7Dowling G. Creating corporate reputations: identity, image and performance [M]. Oxford: Oxford University Press,2002. 被引量：1
8Cornelissen J P. Corporate communication: A guide to theory and practice [M]. London: SAGE,2011. 被引量：1
9Ndubisi N O. Relationship marketing and customer loyalty. Marketing Intelligence& Planning, 2007, 25 (1) : 98106. 被引量：1
10Gee R , Coates G and Nicholson M. Understanding and profitably managing customer loyalty [J].Marketing Intelligence & Planning, 2008, 26(4): 359-374. 被引量：1
