摘要
以访谈法获取的书面记录及数据为基本研究资料,剖析了文化产业品牌建设过程中面临的问题,其中资源整合不到位、文化产品同质化严重、龙头文化企业偏少、缺乏高端复合型创意人才、相关文化产业政策失配、文化品牌建设体制机制障碍等方面应成为解决的重点问题。基于此提出相应措施,以强化文化品牌建设对文化产业发展的驱动作用。
Based on the written records and data obtained through the interview, problems appearing in the brand construction of cultural industry are analyzed, some of which should become the key problems to be solved, including the inadequate resources integration, the serious homogeneity of culture products, the fewer leading cultural enterprises, the lack of high - end compound creative talents, the mismatch of related cultural industry policies, the obstacles of culture brand construction systems and mechanisms and so on. Therefore, some corresponding measures are put forward so as to strengthen the driving function of cultural brand construction on the development of cultural industry.
出处
《西安石油大学学报（社会科学版）》
2015年第1期28-32,53,共6页
Journal of Xi’an Shiyou University:Social Science Edition
基金
福建省党校系统中特理论研究基地2014年课题项目(fj201410)
关键词
文化产业
文化品牌
文化产品
龙头文化企业
高端复合型创意人才
culture industry
culture brand
culture products
leading culture enterprises
high - end compound creative talents
