摘要
以厦门市和福州市作为福建省生鲜电商研究的样本城市,对福建省开展生鲜电商业务的人口、购买力和消费习惯等基础条件进行分析,并通过典型分析的方法研究福建省的生鲜电商企业,得出福建省生鲜电商行业和企业发展现状,提出发展和突破思路,以期对福建省生鲜电商发展起到推动作用。
Based on the statistics of online grocers, and the analysis of purchasing power and buying behaviors for online consumers, this paper took Xiamen and Fuzhou city as samples to investigate the present situation of online grocers by using case study method, and proposed some ideas of making a significant breakthrough, with a view to promoting effect on the development of online grocery in Fujian province.
出处
《农业展望》
2014年第12期75-77,共3页
Agricultural Outlook
基金
福建省教育厅社会科学研究B类项目(JB13452S)
关键词
福建
生鲜电商
消费习惯
O2O
C2B
Fujian
online grocery
, consumption custom
Online To Offiine
Customers To Business
