摘要
处于电子商务产业链下游的快递业代表顺丰,近期推出了便利店业态的"嘿客",顺丰嘿客一夜之间花开全国,开创了一种O2O发展的新模式。凭借顺丰速运和顺丰优选的强大优势以及"社区生活服务平台"的准确定位,"嘿客"拥有传统便利店和电子商务不可比拟的优势。那么,嘿客店的选址将直接影响客户群体以及未来的收益情况,文中从定性与定量两个方面介绍了嘿客店的选址策略,定性方面,以一家嘿客店为例,做了实地的调研,主要包括商圈。消费结构、人流量等,最终以加权综合评估是否合理;定量方面主要是根据嘿客店所属分点部的人均效能,日均收派量,月度增长率等作为基本数据,最终得出店铺收入投入比与1进行比较,判断某地是否适宜选址。
S. F Express that the representative of the express industry which is in the downstream industry chain,recently launched the ＂hey guest＂of convenience stores format.＂Hey guest＂rapidly developed in a short moment and set up a new model of online to offline development. Compared to the traditional convenience store and electronic commerce.＂Hey guest＂have the incomparable superiority which not only depends on the great advantages of S. F Express and sfbest. com,but also relies on the accurate positioning for Community Living Services Platform. The store location of ＂hey guest＂would have direct impacts on customer groups and the future earnings. This paper introduced the location strategy of ＂hey guest ＂from two parts that are quantification and identification. Taken a ＂hey guest＂as an example,we have done the filed research on identification,it mainly contains business zone,consumption structure,people counting,etc,finally,evaluated whether it is reasonable with the method of weighted synthesis; On quantification,according to finally received the effectiveness per capita,number of receive and send per day,growth rate per month as the basic data,finally received ratio ofincome and investment,then compared with 1 to judge if the place is suitable for location or not.
出处
《物流工程与管理》
2015年第1期169-170,232,共3页
Logistics Engineering and Management
关键词
顺丰嘿客
O2O
选址
Hey guest motion
online to offline
location
