摘要
文中通过对全国两大传统商贸市场临沂商城和义乌小商品城电子商务发展情况的实地调研考察,对两地电子商务发展的基本情况,特别是义乌电子商务的发展特点进行了深入和细致的研究,并进行了较为详尽的介绍和系统的分析。在此基础上,文中以义乌为对比对象,探讨性的分析了临沂发展电子商务的现实差距和不足,并结合以义乌为代表的先进电子商务发达城市发展经验,以及临沂商城发展实际和"实施商城国际化战略,建设国际商贸名城"的城市总体发展规划,针对性的提出了涉及临沂电子商务发展定位、发展规划和引导政策、人才培养、发展趋势、电商园区建设、电商产业链完善等六个方面的具体建议,以服务政府决策和行业参考。
This paper is devoted to the investigation on the E- commerce development of the two major traditional business market in China,Yiwu and Linyi,especially gives an intensive study to the characteristics of the development of Yiwu E- commerce. On this basis this paper takes Yiwu as the comparison object,analyzes the gap between Yiwu and Linyi in the development of electronic commerce,combining with representative experience of Yiwu E- commerce and the strategy put forward by Linyi Commodity Market that ＂making Linyi a famous international trade city ＂. The author submits six specific recommendations such as orientation,development program,guide policy,cultivation of innovative talents,development tendency,e- commerce industrial park building and E- commerce industry chain optimization of the development of Linyi electronic commerce,which can serve as reference for the government and the same industry.
出处
《物流工程与管理》
2015年第1期28-32,共5页
Logistics Engineering and Management
关键词
电子商务
电商政策
电商园区
电商培训
电商物流
电商规划
电商产业链
临沂商城
义乌小商品城
electronic commerce
business policy
electronic business park
e-business training
e-business logistics
e-business programming
e-business industry chain
Linyi commodity market
Yiwu commodity market
