摘要
以国内团购网站为实证对象,利用网络共词分析方法研究了国内团购业的竞争态势。研究结果表明,将共词分析方法用于竞争情报分析是可行的,但搜索引擎的性能以及检索词的选择对分析结果具有一定影响;国内团购网站的竞争主要集中在一些服务类团购网站上,导航型团购网站并未处于竞争的焦点,垂直型团购网站具有较强的竞争力。
Taking domestic group purchase websites as the empirical object, the paper researched the domestic group - buying industry competition by using the method of network co - word analysis. The results show that the co - word analysis for competitive intelligence analysis is feasible, but the performance of search engines and the selection of search terms has a certain impact on the analysis results. Domestic group - buying competition mainly concentrated in some kind of website service, navigation type group - buying websites are not in the focus of competition, vertical group - buying sites have a strong competitiveness.
关键词
网络信息计量学
共词分析
团购
Network Information Metrology
Co - word Analysis
Group - buying
