摘要
发展互联网保险是现阶段中国保险行业发展的必然选择。互联网保险具备的明显优势使其对传统保险构成了颠覆性改造。保险机构与互联网企业将位居同一起跑线并互相融合,保险企业必须具备强大的互联网"基因"方能在互联网保险领域占据一席之地。保险企业与互联网保险融合策略就是保险企业为适应互联网保险带来的巨大的外部经营环境变化,应对市场竞争,在分析、评价自身经营和发展所面临的环境基础上,对未来一定时期内经营发展所要达到的目标及为实现这一目标而采取的一系列策划与谋略。
It is an inevitable choice for China＇s insurance industry at present stage to develop internet insurance, the obvious advantages of which help it subvert the traditional insurance. The insurance companies and internet enterprises will integrate with each other with equal chance of development, thus the insurance companies need strong internet＂gene＂ to assure themselves a place in internet insurance field. The strategies to integrate insurance companies and internet insurance is to help them adapt to the big change in external environment brought about by internet insurance so that they can deal with market competition. These are a series of planning and tactics for the companies to reach their goals which they set for their development in certain future period based on the analysis and evaluation of the environment in which they operate and develop.
基金
教育部人文社会科学研究规划基金项目(12YJA790067)
山东省软科学研究计划项目(2013RKB01434)
济南市哲学社会科学规划项目(14CJD01)
关键词
保险业
互联网保险
风险
策略
insurance industry
internet insurance
risk
strategy
