摘要
在信息爆炸的自媒体时代,微博显然已经成为一种不可或缺的传播平台。微博凭借其传播速度快、范围广以及原创性更强的特点,受到大众的青睐。微博改变了人们的生活方式、交流习惯和企业的营销模式。文章在阐述微博及微博营销概念的基础上,分析了企业实施微博营销中面临的误区和困境,进而提出了利用微博进行市场营销的对策。
In the era of information explosion from the media, Weibo has clearly become an indispensable communications platform. Weibo with its propagation speed, wide range and more original, is welcome by the general public of all ages. Weibo has changed people＇s way of life, communication habits and business marketing model. This paper describes the concept of Weibo, then analyzes the misunderstanding and predicament in Weibo marketing that enterprises faced, and then proposes the countermeasures.
出处
《改革与战略》
北大核心
2015年第1期80-82,共3页
Reformation & Strategy
关键词
微博营销
困境
对策
研究
Weibo marketing
predicament
countermeasures
research
