摘要
市场营销观念已逐渐渗透至社会各个领域并广泛地得到应用,针对未来职业需要的适用技术应用能力的培养,已成为许多高等院校的办学定位和培养目标。通过对传统营销课程架构的反思,提出了高校本科技能培养"以适用技术为中心"的课程理念。在策略层面确立课程建构的基本逻辑、课程教材的创作视点以及课程功能的拓展方式。
The marketing concept has gradually penetrated to all areas of society and applied widely, It has become the orientation of running a school and training objectives in many universities for students application technology ability. Through the reflection on the traditional marketing course architecture, put forward the college skill training "to apply technology as the center"of the concept of curriculum. Development way in the creative vision strategy level and establish the basic logic of curriculum and teaching materials, curriculum construction and curriculum function.
出处
《泰州职业技术学院学报》
2014年第6期21-23,共3页
Journal of Taizhou Polytechnic College
关键词
技能培养
营销
课程建构
基本理念与策略
skills training
marketing
course construction
basic idea and strategy