摘要
选取中国入境旅游人次最多的十六个国家,以1996年以来这十六个国家赴中国入境旅游人次的月度数据为基础,基于GMSF分析框架,即从市场成长性、月度波动性、市场结构和前景预测四个方面进行市场分析和开发的综合研究。研究发现:十六国旅游市场整体保持波动增长态势,有明显的季节性,市场份额各异,到2020年十六国入境旅游将突破5500万人次。同时,在市场分级的基础上,提出中国入境旅游差异化的市场开拓战略。
Selecting 16 inbound tourist countries to China and based on monthly data from 1996, this article analyzes its tourist growth, monthly distribution and market structure, and forecasts tourist scale by regression, which is GMSF analytical framework. It is found that the market of 16 countries to China maintains overall growing up quickly with volatility; the whole market is clearly seasonal; market shares of 16 countries are uneven; and the number of inbound tourism from the 16 countries will exceed 55 million passengers in 2020. In the end, the article proposes tourism marketing strategy based on the market grading for developing the sixteen countries in the future.
出处
《旅游研究》
2015年第1期50-54,共5页
Tourism Research
基金
广西高校人文社会科学项目(项目编号:SK13LX106)
广西民族大学青年基金课题(项目编号:2011MDYB004)
关键词
中国入境旅游
GMSF分析
十六国
战略
Chinese inbound tourism
GMSF analysis
sixteen countries
strategy
