摘要
政府网络公关对于塑造高效政府形象、服务型政府形象和民主政府形象具有重要意义;当前我国政府网络公关存在形式主义、危机事件处理不当以及功能定位模糊等问题,不利于政府形象的塑造;应将政府网络公关纳入制度化、正规化的轨道,加强政府公关人才队伍建设,使政府网络公关工作更加专业化,建立有效的公共危机政府网络公关处理预案,进一步加强电子政务的建设,保障政府网络公关的实体资源。
With the rapid development of informatization and e-government affairs, the online government public relation （PR） becomes a significant method to administrate national affairs for the government. At first, this paper introduces the definition and features of the online government PR. Then, it illustrates the meanings of online government PRs to three aspects： building efficient government image, service-oriented government image, and democratic government image. Subsequently, it analyzes the three general problems existing in current online government PR going against building the government image： formalism, improper resolutions to crisis incidents, and unclear functional orientation. At last, it raises four approaches to maintain the government image based on improving online PRs.
出处
《滁州学院学报》
2014年第6期34-38,共5页
Journal of Chuzhou University
基金
安徽大学横向基金项目(06101436)
关键词
网络公关
政府形象
危机公关
online public relation （PR）
government image
crisis PR
