摘要
近年来,随着中国星级饭店数量的快速增长,市场竞争的日益激烈,中国星级饭店业的经营现状令人担忧。基于1993—2012年的时间序列数据,通过VAR模型实证分析了宏观经济、旅游外汇和市场供给对星级饭店业产业绩效的影响状况。研究结果发现,宏观经济环境GDP增长率对星级饭店业利润率的贡献度最大,但对星级饭店业营业收入的贡献度较低;旅游外汇收入增长率对星级饭店业营业收入和利润率的影响都较弱;星级饭店数量增长率对星级饭店业营业收入的贡献度最大,同时对星级饭店业的利润率也产生一定的影响。
In recent years,with the rapid growth of the number of the Star Hotels in China,the market becomes more competitive.There is a concern about the operation status of the Star Hotel industry in China.The analysis of factors affecting the performance of the Star Hotel industry in China has an important guiding significance and role for the further development of China＇ s Star Hotel industry.Based on the 1993 - 2012 time series data by VAR model ,this paper analyzed the influence of the macro economy,tourism foreign exchange and market supply to the Star Hotel industry.It showed that,the macro-economic environ-ment-GDP growth rate contributed to the profit rate of Star Hotel industry at a highest degree,but contributed low to the revenue degree of the Star Hotel industry ;The growth rate of the tourism foreign exchange income had a weak influence on the revenue and profit rate of the Star Hotel business;the growth rate of the Star Hotel quantity contributed to the income of Star Hotel industry at a highest degree,also have a certain impact on the profit rate of the Star Hotel industry.
出处
《旅游论坛》
2014年第6期50-58,共9页
Tourism Forum
关键词
星级饭店业
影响因素
产业绩效
VAR
模型
star hotel industry
influencing factors
industrial performance
VAR model
