摘要
运用查尔斯·兰蒂的"价值链分析法",可以将曲阳石雕的产业价值链分为五个环节,即创意形成、产品形成、商品包装、渠道传播、分配销售,在这样一个产业链条构建中存在产品缺乏个性和创意、原材料成本较高等问题,因此,构建民间艺术产业价值链可以从储备人才、鼓励创新等方面着手进行。
Based on Charles Randy＇s ＂value chain analysis＂, Quyang stone carving industry value chain can be divided into five parts, namely, the creation formation, product formation, packaging, channel transmission and sales distribution. The constitution of such industry chain exists many problems, such as lack of personality and creativity, higher raw material costs and other issues. Therefore, to build folk art industry value chain, we can proceed from reserving personnel and encouraging innovation, etc.
出处
《河北经贸大学学报（综合版）》
2014年第4期88-91,共4页
Journal of Hebei University of Economics and Business(Comprehensive Edition)
基金
2013年度河北省社会科学基金项目"基于灰色关联分析的河北省民间艺术产业价值链构建方式研究"(HB13JJ040)
关键词
民间艺术
产业价值链
价值链分析法
非物质文化遗产
文化资源
曲阳石雕
文化产业基地
区域性特色文化产业群
folk art industry
industrial value chain
value chain analysis method
non-material cultural heritage
cultural resources
Quyang stone carving
cultural industrial base
regional distinctive culture industrial cluster
