摘要
移动互联技术的发展催生了"微营销"这个新的市场营销概念,微博和微信作为"微营销"的主要手段,被越来越多的个人和机构使用。文章比较了微博和微信的异同,指出高校学报应改变传统办刊模式,开展"微营销"的意义,并根据微博和微信以及高校学报的特点提出"微营销"策略。
With the development of mobile IT technology,a new concept of micro-marketing is born. As main tools of micromarketing,microblog and We Chat are used more frequently by people and institutes. This paper first compares the similarities and differences between microblog and We Chat,and then points out the necessity of micro-marketing for university journals. Finally,by combining the characteristics of microblog,We Chat and university journals,this paper proposes some micro-marketing strategies.
出处
《编辑学报》
CSSCI
北大核心
2014年第6期582-584,共3页
Acta Editologica
关键词
高校学报
微博
微信
微营销
策略
university journal
microblog
WeC hat
micromarketing
strategy
