摘要
2014年中国流通产业在复杂的环境中产生了一些新特点,大型超市和百货店增速放缓,便利店异军突起,购物中心成为大型业态的转型重点,自营业务在百货业中的比重提升,渠道下沉到三四线城市,实体流通企业全面触网,流通企业收购兼并频繁,同时国家流通政策力度大并加以细化。2015年,中国流通业线上和线下的界限将更模糊,销售对象不再仅局限于商品本身,便利个性体验成为流通业的核心竞争力,流通业布局进一步郊区化、社区化和三四线城市化,竞争力来源于连锁经营、大数据和供应链。中国流通业应引导零售企业加大自营比重,推动线上线下融合发展,加强流通企业的供应链建设,引导流通企业合理布局,完善流通公共服务体系。
Because of the complex environment, there are some new characteristics of China＇s circulation industry in 2014, such as the slowing down growth of large supermarket and department store, the sharply rising convenience stores, the new transformation focus of shopping centers, the growing proportion of self-operated business in department store industry, the channel sunk to the third-and-fourth-tier cities, all the real circulation enterprises involved in internet, the frequently M＆A of circulation enterprises, and the strengthened and detailed related national policies. In 2015, the boundary between online and offline in China＇s circulation industry will be more vague; the selling object will not be limited within the commodity itself; the convenient individual experience will become the core competitiveness of circulation industry; the overall arrangement of circulation industry will focus on suburb, community and the third-and-fourth-tier cities; and the competitiveness of this industry will come from chain operation, big data and supply chain. In developing China＇s circulation industry, we should make the retail enterprises to increase the proportion of self-operated business, promote the integrated development of online and offline business, strengthen the development of supply chain, lead the rational arrangement of circulation enterprises and perfect the circulation public service system.
出处
《中国流通经济》
CSSCI
北大核心
2015年第1期1-10,共10页
China Business and Market
关键词
流通业
自营业务
线上线下
渠道下沉
circulation industry
self-operated business
online and offline
channel sinking
