摘要
跨平台、多屏幕消费已经成为移动互联时代用户媒介接触新常态,逐渐改变了用户的学习与阅读行为习惯。跨媒体阅读强调资源的立体化、可视化、互动化,强调用户阅读的体验感、泛在化、聚合性。该文从跨媒体和泛在化的双重视角出发,系统分析媒介融合发展态势、数字化阅读理性推广、混合式学习理念传播、互联网思维取向等移动互联网时代跨媒体阅读的O2O特质,构建了基于O2O的跨媒体阅读模式;通过整合O2O要素与MOOCs系统构件,阐释了跨媒体阅读系统构成及其应用技术,归纳了跨媒体阅读的连续一致模式、即时共享模式、连续补偿模式和即时互动模式等四种泛在阅读应用模式,为多屏互动时代跨媒体阅读系统建构、跨媒体学习资源开发及应用提供了重要的参考。
Cross-platform and multi-screen consumption has become new normal of user contact media in the era of mobile Internet, it has changed people＇s behavior and habits of learning and reading. Cross-media reading emphasizes the characteristics of threedimension, visualization, interaction, and the feeling experience, ubiquity, convergence of users＇ reading. From the dual perspective of cross-media and ubiquity, this paper has analyzed the development situation of media fuse, rational promotion of digital reading, concept spread of blended learning, the Internet thinking orientation and other O2 O characteristics of cross-media in mobile Internet era, at the same time, it build a cross-media reading model based on O2 O. With integration O2 O elements and MOOCs system components, this study elucidates the system composition and application technology of cross-media reading, and summarizes four ubiquitous reading application model including the synchronous consistent model, continuous sharing model, continuous compensation model and synchronous strengthening model of cross-media reading. It provide significant reference to cross-media reading system construction, cross-media learning resources development and application in the multiple screen interactive era.
出处
《中国电化教育》
CSSCI
北大核心
2015年第1期22-28,共7页
China Educational Technology
基金
2012年国家社科基金项目"我国未成年人数字化阅读实证研究"(项目编号:12CTQ014)的阶段性研究成果
