摘要
本研究运用规范分析法,通过基本假设和模型分析研究福建农村消费者所表现出的消费偏好,明确内在的消费支出动态变化状况,分析对广告商品选择意愿产生直观影响的几个因素,有针对性地制定对农广告传播政策。结论显示,需要降低广告关联型消费品相对价格;通过制定相应的广告传播策略,使农村居民消费行为达到更为理想的状况。
In this study, specification analysis is used. Through basic assumptions and model analysis, this study analyzes Fujian rural consumers ＇ consuming preferences, making clear the dynamic changes in consumer spending situation, and analyzes several factors that affect the advertising of goods and intuitive choice will, developing targeted advertising spread on agricultural policy. It concludes that it is necessary to lower the relative price of consumer goods advertising associated type and achieving a more ideal situation for rural residents s consumption behavior through the development of appropriate advertising communication strategy, to achieve a more ideal situation for rural residentss consumption behavior.
出处
《内蒙古财经大学学报》
2014年第6期36-39,共4页
Journal of Inner Mongolia University of Finance and Economics
基金
福建省社会科学规划项目(2012C061)
福建省教育厅社科规划项目(JB12149S)
关键词
融媒体
广告关联型商品
农村
financial media
Ads related type of goods
rural
