摘要
消费不平等一般理解为人们在拥有和使用物质资源上的不平等,本文则从"消费文化"的维度分析消费不平等,即不同社会经济群体在消费文化中所处地位的不平等,并强调这种不平等更多地来自社会的建构,后果可能强化社会不平等和社会隔离。基于12所高校大学生的影视剧欣赏和手机消费的调查数据,实证分析从文化品味、物质文化和消费倾向三个维度,推翻了一些不平等的消费文化设定。研究发现:1)是否喜欢看韩剧同高等教育水平之间的关系不显著;2)不同成长出身的大学生在物质欲望的程度上差异不显著,背景较优越的大学生总体上更依赖物质;3)同成长出身较弱势的大学生相比,背景较优越的大学生总体上更倾向"面子消费"。政策制定者应当反思不平等的消费文化地位被建构的机制和因素,推进社会公平、促进社会融合。
Consumption inequality is commonly interpreted as the inequality of people in the possession and use of material resources. This paper analyzes consumption inequality from the perspective of ＂consumer culture＂, which means that different socio-economic groups occupy different positions in consumer culture, and points out that such inequality results from social construction and may result in reinforcement of social inequalities and social isolation. Based on a survey made among students of 12 universities regarding their spending on movies and cell phones, an analysis is made in three dimensions： cultural preference, material culture and consumption tendency. The result overthrows some hypotheses on consumption inequality. It shows that： 1） there is no relationship between the students＇ preferences for Korean TV series and their educational levels; 2） there is not a big difference between students coming from different financial backgrounds in terms of their desires for material things--though students coming from better financial backgrounds are more likely material-oriented; 3） students coming from better financial backgrounds are more likely to ＂consume in order to save face＂. It is suggested that policy makers should reflect on the mechanism and factors resulting in consumption inequality for the purpose of promoting social equity and harmony.
出处
《兰州大学学报（社会科学版）》
CSSCI
北大核心
2014年第6期49-58,共10页
Journal of Lanzhou University（Social Sciences）
关键词
消费不平等
消费文化
大学生
物质文化
文化品位
消费倾向
consumption inequality
consumer culture
university student
material culture
cultural taste
propensity to consume
