摘要
全媒体时代,舆论的引发、传播、影响、引导和监控等都呈现出了全新的状态。为此,要持续关注和追踪研究新媒体的变化,从"第一落点"转移到"第二落点",从"受众观"向"用户观"转变,从"怕新媒体"向"用新媒体"转变,快速完整地呈现事情的本来面貌,争分夺秒,越早就越有助于实现舆论引导目标。
In Omnimedia era, the publicity＇s initiation, propagation, influence, guidance and monitor take a new state. So, it is necessary to continue to study new media and .track changes transferring from the ＂first placement＂ to the ＂second placement＂ , from the ＂audience view＂ to ＂users view＂ , from the ＂fearing of new media＂ to ＂using new media＂ . Completely present the things as they are. It is better to race against time to achieve goals to guide public opinion.
出处
《编辑之友》
CSSCI
北大核心
2014年第12期61-64,共4页
Editorial Friend
基金
山西省2013-2014年度社会科学研究重点课题(SSKLZDKT2013146)
