摘要
要想在本企业品牌上有所建树,必须在提高用户满意度上作长期的不懈努力,才能从根本上形成市场美誉度,最终形成强大的品牌效应。随着客车市场竞争不断深入,客车品牌之间的差距日渐明显。在目前的客车市场,用户对品牌的关注程度并不均衡,一般情况下,随着车辆规格的增大,产品档次的提高,对产品品牌的关注程度也会相应增强。
As the competition over the bus market has been gradually spreading widely among the industry, the brand differentiation is clearly seen due to various market performances as time goes on. This article is trying to discuss a few issues related to the brand building of domestic bus corporations.
出处
《商用汽车》
2014年第19期84-85,共2页
Commercial Vehicle
