摘要
信息技术的发展,使得社会逐渐进入到了自媒体的时代,电子媒体正在逐渐成为大众获取与发布信息的主要途径与基本手段,成为了企事业单位宣传工作的首选平台。本文基于这种背景,探讨了电子媒体在宣传工作中的主要作用,并在此基础上提出了几点发挥其作用与功能的建议,仅供相关人士参考。
The development of information technology,the society gradually entered into the era from the media,electronic media is becoming public access and dissemination of information and the main way the basic means to become the platform of choice for enterprises and propaganda work.Based on this background, discusses the main role of electronic media in advocacy work,and on this basis proposes to play its role and function of several proposals,stakeholders reference only.
出处
《电子测试》
2014年第11期115-116,98,共3页
Electronic Test
关键词
电子媒体
宣传工作
作用分析
electronic media publicity effect analysis